1. Setup Your Site Title and Tagline
Your site title and tagline tell people and search engine what your site is about. Your website is unique so your site title and tagline should reflect it.
You can modify your site title and tagline easily on WordPress.
Go to Settings > General in WordPress Dashboard.
The Site Title works as the name of your website. It appears in different places such as:
- Title bar of the browser
- Admin bar at your WordPress Dashboard
Keep your site Title short and solid. It doesn’t need to be the same as your site’s URL.
The tagline describes what your site is about. If your brand has a tagline or a motto, this is a perfect place to display it.
WordPress default Tagline text is “Just another WordPress site”. If you don’t have a tagline, just delete the default texts and leave it blank.
2. Delete Sample Contents
Your default WordPress installation comes with sample contents such as “Hello World” blog post and comments.
Delete them asap! And replace it with your own awesome contents!
Permalinks are the URLs (links) to your pages, posts, categories and tags archives.
The default permalinks structure is “Plain”. This means your posts and pages URLs will look like this:
yourdomain.com/?p=23 or yourdomain.com/?p=153
This is neither good for search engines nor for the user experience. So you should change it. Make the links pretty for both search engines and users.
To change the Permalinks, go to Settings > Permalinks on WordPress dashboard.
Select the Permalink structure that suits your site. You can also make a custom Permalink of your own.
However, for Search Engine Optimization, I would recommend you to include the Post’s names in the URLs.
4. Set Your Time Zone
Make sure the timezone is set to your local timezone.
This will help you make sure that the timing is correct whenever you schedule tasks, such as schedule a post to be published or schedule a backup.
To change the Timezone, go to Settings > General. Then, scroll down and you will see an option for Timezone, Date and Time formats.
5. Complete Your User Profile
Always keep your WordPress profile complete and updated.
Go to Users > Your Profile on WordPress admin panel.
Here, you can choose how you want your name to be displayed on posts, and which email address to be used for notifications.
You can also change your password, admin color scheme, and add your short biography.
6. Setup a Contact Form
The visitors of your website may want to contact you. So, make it simple for people to reach out to you.
Contact Form 7 is a free and popular WordPress plugin with more than a million downloads. You can use it to create a simple contact form.
The Contact Form 7 allows you to create fields like email addresses, names, subjects, and messages. You can even add captcha to prevent spammers from filling the form.
You can also install other contact form plugins if you don’t like Contact Form 7. Some of them are:
Contact form by Supsystic – https://wordpress.org/plugins/contact-form-by-supsystic/
Contact form by Best Web Soft https://wordpress.org/plugins/contact-form-plugin/
Tracking a website’s statistics and metrics is important for any business – small or big.
There are a lot of web monitoring application available these days. Some of them are them are free and some cost you.
The best website monitoring system, in my opinion, is Google Analytics.
Google Analytics is a free tool that tracks all kinds of stats about your site visitors. These stats include:
- Total number of visitors on your site
- Real Time information about visitors.
- Average duration a visitor stay on your site
- The source of traffic on your site
- Devices used to visit your website
- Most visited pages
- And so on.
To add Google Analytics on your site, create an account at Google Analytics and get a tracking code for your website.
Now, add that tracking code to your website. You can add the code using plugins like:
Google Analytics – https://wordpress.org/plugins/googleanalytics/
Google Analyticator – https://wordpress.org/plugins/google-analyticator/
Google Analytics by MonsterInsights – https://wordpress.org/plugins/google-analytics-for-wordpress/
8. Fight Spams
Spam comments can be annoying. Once they start coming, they just swarm in.
Therefore, I would recommend you to install Akismet plugin to combat them.
Akismet comes pre-installed with WordPress. In order to use it, you will need to enter your Akismet API Key, which you can get from Akismet.com
This plugin checks your comments to see whether they look like spam or not. And, then lets you review the comments. The blocked comments will appear on the “Comments” section of the admin screen.
9. Take Important Security Measures
WordPress itself is a secure platform.
But, WordPress sites are often targeted by hackers to exploit some default settings.
Thus, you can use some security plugins that add extra security features to make your site more secure.
I would recommend the following plugins:
1. WordFence – https://wordpress.org/plugins/wordfence/
Here are some cool features of WordFence that you can use to secure your WordPress site.
- WordPress Firewall
- Blocking Features
- Login Security
- Security Scanning
- Monitoring Features
- Multi-Site Security
2. Sucuri WordPress Security – https://wordpress.org/plugins/sucuri-scanner/
Here are some cool features of Sucuri WordPress Security that you can use to secure your WordPress site.
- Security Activity Audit Logging
- File Integrity Monitoring
- Remote Malware Scanning
- Blacklist Monitoring
- Effective Security Hardening
- Post-Hack Security Actions
- Security Notifications
If you want to master the basics of WordPress security, then you should read our article on 15 WordPress Security Tricks.
10. Have a Backup Strategy
One of my friends runs a large travel aggregator website. He has invested more than 4 years of his life and hundreds of thousands of dollar into it.
One day his website got hacked, and it was down. He was frustrated because all the time and money he had put into his business was in vain, in a blink of an eye.
Luckily for him, his developers had recently taken backup of the website, and they were able to recover most of the website.
Imagine for a moment what would have happened if there was no backup?
Backup is like an insurance policy of the work you have put on your website. If something goes wrong, you can recover your website using it.
Therefore, always have a solid backup strategy.
11. Optimize Your Site (On-Page SEO)
You can optimize your website using a good SEO Plugin such as Yoast. Yoast SEO plugin helps your write search engine optimized content, title and meta description.
It also generates a sitemap, which is also an important factor for SEO.
The best part of Yoast SEO is that it tells you how well optimized your site is and provides you suggestions to improve it.
That is all!
Well, if you completed all the 11 steps mentioned above, your WordPress is now ready to go!